Enhance your routine by helping to exfoliate, stimulate circulation, & promote relaxation.
Vegan & Cruelty-Free
Made In The USA
Clean Formula
Free of Sulfates & Parabens
Naturally Scented
Free of Phthalates & Silicones
Vegan & Cruelty-Free
Made In The USA
Clean Formula
Free of Sulfates & Parabens
Naturally Scented
Free of Phthalates & Silicones
Discover The Power
Of Hair Cycling
Hair cycling involves rotating products to meet your hair's changing needs, ensuring scalp health and vitality. Our consultation helps create the perfect routine for balanced, beautiful hair.
60+ Years Haircare Experience
Freewill products are crafted by top haircare experts with over 60 years of experience to deliver the cleanest, most effective haircare solutions, made in the U.S.
"I colored my hair for years and used heat daily, leading to frizz, damage, and split ends. Then I discovered Freewill. Now my hair is healthy, shiny, and hydrated."
"My scalp used to be irritated, red, and flaky. After using Freewill's scalp care routine & cycling between products my scalp & hair look & feel fantastic."
“Just like we adjust our skincare routines to our skin's changing needs, Freewill allows for the same flexibility with haircare.”
Melissa Mallam expert Trichologist
Melissa MallamTrichologist
It's time to rotate your hair routine!
“Just like we adjust our skincare routines to our skin's changing needs, Freewill allows for the same flexibility with haircare.”
Melissa Mallam expert Trichologist
Hair Cycling is critical in your routine.
“For years I've been pushing for hair cycling and now there's a brand that fully utilizes it...there's a solution for every phase of your hair cycle”
Diana Solovastru expert Trichologist
Diana Solovastru Dermatologist
Hair Cycling is critical in your routine.
“For years I've been pushing for hair cycling and now there's a brand that fully utilizes it...there's a solution for every phase of your hair cycle”
Diana Solovastru expert Trichologist
Don't sleep on this haircare optimization.
“This method not only prevents buildup but reduces damage and promotes overall hair health. As a trichologist I have been an advocate for hair cycling for years.”
Aoife McCarthy expert Trichologist
Aoife McCarthy Trichologist
Don't sleep on this haircare optimization.
“This method not only prevents buildup but reduces damage and promotes overall hair health. As a trichologist I have been an advocate for hair cycling for years.”
