The Perfect Haircare Assortment

Our focus is to help our customers optimize their haircare routine by showing them how to properly cycle between these collections based on how their hair changes instead of using the same products continuously, a process known as “Hair Cycling” which is the primary focus of our brand.

Key Mission

Freewill is redefining haircare with a mission to empower your unique hair journey through change and self-expression. We champion the belief that hair, like life, is ever-changing, requiring a dynamic approach to health, beauty, and self-expression.

We blend clean, innovative solutions with the transformative concept of hair cycling, focusing on scalp health and adaptability. Our approach is personal, celebrating the beauty of diversity and the importance of sustainability. Join us in embracing every strand of your story, as we commit to supporting you and your hair, in all its forms, through life's ever-evolving moments.

Our Values

At the heart of our philosophy is the conviction that hair represents the most authentic form of self-expression, transcending gender, race, age, and background. It's more than just hair; it's the cornerstone of inner confidence, offering endless avenues for personal expression.

Our mission is to empower each individual to embrace their uniqueness, unleash their full potential, and cultivate self-love through their hair. Join us in celebrating the freedom to be you, through every strand.

Building upon this foundation, Freewill Haircare extends its vision to the very root of where beauty and health intertwine: scalp care. Recognizing that the scalp is the bedrock of lustrous, healthy hair, our products are meticulously formulated to nourish, protect, and rejuvenate this vital area. After all, a flourishing scalp sets the stage for hair that not only looks magnificent but feels vibrant and alive.

Co-Developed With Experts

Freewill has partnered with Sally Beauty and top haircare experts with 60+ years of experience to bring you the cleanest, most effective haircare solutions. Find Freewill products in Sally Beauty locations nationwide.