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Freewill Freewill
Freewill Freewill
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Freewill Freewill

Create Your Custom Hair Cycling Routine

Products made to cycle for optimal results
Developed by hair experts, 60+ years experience.
Natural & clean formulas made in the U.S.
+ Free Gift With 5+ Items ($20 value)
Hair & Scalp Massager
Enhance your routine by helping to exfoliate, stimulate circulation, & promote relaxation.

Step 1: Cleansing

Include a detoxifying cleanser to remove buildup and impurities. Add a targeted cleanser like frizz-free or curl-defining shampoo for specific needs.

Step 2: Conditioning

Use a detoxifying conditioner to complement cleansing and detoxify your hair and scalp. Pair with a targeted conditioner like volumizing or hydrating for moisture and nourishment.

Step 3: Treatments

Treat your hair weekly with masks. Use scalp treatments for health, leave-in conditioners for hydration, and heat protectants for styling tool use.

Step 4: Styling

Choose styling creams for definition, texturizing sprays for a tousled look, and hair oils for shine and smoothness. These enhance your style while protecting your hair.

What’s your hair type?

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Review Your Routine

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+ Free Gift With 5+ Items ($20 value)
Hair & Scalp Massager
Enhance your routine by helping to exfoliate, stimulate circulation, & promote relaxation.
You've unlocked 25% Off + A Free Gift

Frequently asked, all answered

Should I use multiple shampoos & conditioners?
By using multiple shampoos and conditioners, you can target various concerns like hydration, scalp health, and volume, depending on what your hair needs most at that time. This approach helps prevent product buildup and ensures that your hair and scalp are getting a balanced, customized treatment.
What is hair cycling, and why is it important?
Hair cycling is a method of rotating different hair care products to address the evolving needs of your hair and scalp. Just as our skin's needs change, so do our hair and scalp needs. By incorporating hair cycling into your routine, you can ensure that your hair receives the appropriate care for its current condition, promoting healthier, stronger, and more vibrant hair over time.
How are Scalp & Targeted routines different?
The Scalp & Detox routine focuses on cleansing and resetting your scalp, removing buildup, and balancing the scalp environment. This is an essential first step to ensure your scalp is healthy and can support hair growth and overall hair health. On the other hand, the Targeted routine addresses specific hair concerns, such as moisturizing dry strands, boosting volume, or repairing damaged hair. Together, these routines work synergistically to give you comprehensive hair care that caters to both scalp and hair needs.
How often should I rotate products?
The frequency of switching between products depends on your hair's needs and the recommendations provided. Typically, you might use a clarifying shampoo/conditioner once a week, and a targeted shampoo/conditioner, such as color preserve, or volume, every other wash. Tailor your rotation to suit your hair’s specific requirements.
How do I know which product to use first?
We recommend starting with the Scalp & Detox routine first. This helps to cleanse and prepare your scalp, ensuring it's in the best condition to absorb the benefits of the other products in your routine. After detoxifying and balancing your scalp, you can move on to products that target other specific hair needs like hydration, volume, or repair.
What happens if I have an issue with my order?
Our Customer Support team is here to help! You can reach us by live chat or email, Monday-Friday 9:00 AM- 6:00 PM EST.
What if I want to try a different product?
We currently offer free exchanges within 60 days of purchase. Please contact our support team to help you with your exchange.
What is your Return Policy?
If you are in any way not satisfied with your purchase, you may return it back to us within 60 days from the date of purchase.
When will I receive a refund?
Returns are usually processed within 10-14 business days and you can expect your refund within 5-7 days after your return is accepted and processed.
How much does shipping cost?
Shipping charges will be calculated and displayed at checkout. Our standard shipping option is our most economical choice and you can expect your order within 3-5 business days based on your shipping zip code. To receive your order sooner, we recommend upgrading to our expedited shipping option to receive your order within the next 2-3 business days.
What shipping methods do you offer?
We currently offer two shipping options:
Standard shipping: orders arrive within 3-5 business days
Expedited shipping: orders arrive in 2-3 business days

Your courier will be selected based on your location, size of order, and shipping method. Please note that delivery times may vary depending on your location and the time of year. Orders placed over the weekend may experience additional processing time.

    Vegan & Cruelty-Free

    Made In The USA

    Clean Formula

    Free of Sulfates & Parabens

    Naturally Scented

    Free of Phthalates & Silicones

Discover The Power Of Hair Cycling

Hair cycling involves rotating different products to address your hair's changing needs. This approach ensures optimal scalp health and hair vitality by preventing buildup and providing targeted care. Achieve balanced, healthy, and beautiful hair with this dynamic routine.


Customer Reviews

Alexa L.

"I colored my hair for years and used heat daily, leading to frizz, damage, and split ends. Then I discovered Freewill. Now my hair is healthy, shiny, and hydrated."

Frizz Smoothing Shampoo
Frizz Smoothing Shampoo
 Frizz Smoothing Conditioner
Frizz Smoothing Conditioner
 Restorative Repair Shampoo
Restorative Repair Shampoo
 Overnight Restorative Mask
Overnight Restorative Mask
 Color Seal Glossing Rinse
Color Seal Glossing Rinse
Hair cycling with 5 products
*Results may vary from person to person.
Before Cycling
After Cycling

Dawn W.

“My hair was dull and lifeless before using Freewill's hair cycling routine. Now, it's vibrant, healthy, and full of life!”

Clarifying ACV Rinse
Clarifying ACV Rinse
 Curl Moisturizing Shampoo
Curl Moisturizing Shampoo
 Curl Moisturizing Conditioner
Curl Moisturizing Conditioner
 Curl Moisture Replenishing Co-Wash
Curl Moisture Replenishing Co-Wash
 Curl Defining Gel Cream
Curl Defining Gel Cream
Hair cycling with 5 products
*Results may vary from person to person.
Before Cycling
After Cycling

Samantha S.

"My scalp used to be irritated, red, and flaky. After using Freewill's scalp care routine & cycling between products my scalp & hair look & feel fantastic."

Clarifying ACV Rinse
Clarifying ACV Rinse
 Clarifying Detox Conditioner
Clarifying Detox Conditioner
 Clarifying Detox Shampoo
Clarifying Detox Shampoo
 Gentle Exfoliating Scalp Scrub
Gentle Exfoliating Scalp Scrub
 Pre-Shampoo Detox Treatment
Pre-Shampoo Detox Treatment
Hair cycling with 5 products
*Results may vary from person to person.
Before Cycling
After Cycling

Clarissa M.

“My hair went from being super dry and brittle, with an itchy scalp to now being really moisturized, strong, and shiny!”

Frizz Smoothing Blowout Cream
Frizz Smoothing Blowout Cream
 Frizz Smoothing Shine Mist
Frizz Smoothing Shine Mist
 Restorative Repair Conditioner
Restorative Repair Conditioner
 Soft Waves Texture Boosting Spray
Soft Waves Texture Boosting Spray
 Restorative Repair Shampoo
Restorative Repair Shampoo
Hair cycling with 5 products
*Results may vary from person to person.
Before Cycling
After Cycling

Hear From Haircare Experts

It's time to rotate your hair routine!

“Just like we adjust our skincare routines to our skin's changing needs, Freewill allows for the same flexibility with haircare.”
Melissa Mallam expert Trichologist
Melissa Mallam Trichologist

It's time to rotate your hair routine!

“Just like we adjust our skincare routines to our skin's changing needs, Freewill allows for the same flexibility with haircare.”
Melissa Mallam expert Trichologist

Hair Cycling is critical in your routine.

“For years I've been pushing for hair cycling and now there's a brand that fully utilizes it...there's a solution for every phase of your hair cycle”
Diana Solovastru expert Trichologist
Diana Solovastru Dermatologist

Hair Cycling is critical in your routine.

“For years I've been pushing for hair cycling and now there's a brand that fully utilizes it...there's a solution for every phase of your hair cycle”
Diana Solovastru expert Trichologist

Don't sleep on this haircare optimization.

“This method not only prevents buildup but reduces damage and promotes overall hair health. As a trichologist I have been an advocate for hair cycling for years.”
Aoife McCarthy expert Trichologist
Aoife McCarthy Trichologist

Don't sleep on this haircare optimization.

“This method not only prevents buildup but reduces damage and promotes overall hair health. As a trichologist I have been an advocate for hair cycling for years.”
Aoife McCarthy expert Trichologist