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Freewill Freewill

Freewill

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Buy A Shampoo, Get The Conditioner Half Price!

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Buy A Shampoo, Get The Conditioner Half Price!

100,000+ Happy Customers

Buy A Shampoo, Get The Conditioner Half Price!

You deserve haircare without toxic ingredients and dirty secrets. Freewill delivers straightforward, effective haircare using clean ingredients, always cruelty-free.

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Backed By 60+ Years of Haircare Excellence

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Co-Developed with Sally Beauty

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Created By Dermatologists & Trichologists

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Loved By Celebrities Like Paris Hilton, Iggy Izalea, Glorilla

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Manufactured In The USA

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Clean, Vegan, Cruelty-Free, Phthalate-Free

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Get The Conditioner Half Price

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Best For Blonde Preservation

Blonde Preserve Shampoo & Conditioner

$28.99 (Value of $39)

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Best For Color Treated Hair

Color Preserve Shampoo & Conditioner

$28.99 (Value of $39)

Best-Seller

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Best for Scalp Care

Clarifying Detox Shampoo & Conditioner

$28.99 (Value of $39)

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Best for Frizzy Hair

Frizz Smoothing Shampoo & Conditioner

$28.99 (Value of $39)

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Best for Hair Volume

Volume Boosting Shampoo & Conditioner

$28.99 (Value of $39)

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Best for Dry & Damaged Hair

Restorative Repair Shampoo & Conditioner

$28.99 (Value of $39)

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Best for Curly/Coily Hair

Curl Moisturizing Shampoo & Conditioner

$28.99 (Value of $39)

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"Freewill is the ultimate haircare revolution: natural, effective, and backed by 60+ years of salon expertise"

Verified account '@style' with 7.6 million followers.

Visible Results After Just One Use

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Innovative Scalp Care

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Inclusivity at Every Level

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Empowerment Through Self-Expression

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Customizable & Adaptive Haircare

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Mindful Formulation & Clean Beauty

Co-developed with Hair Experts

Expertly Developed Formulas Your Hair Will Love

Freewill has partnered with Sally Beauty and the best dermatologists, trichologists and hair experts to create superior formulas for healthier, more vibrant hair.

Freewill has partnered with Sally Beauty and the best dermatologists, trichologists and hair experts to create superior formulas for healthier, more vibrant hair.

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A simple black laboratory flask icon.A black silhouette of Pikachu from Pokémon with its distinctive ears and tail.A sketch showing a seated man with a long beard and a thoughtful expression.A simple black laboratory flask icon.A simple black laboratory flask icon.
A simple black laboratory flask icon.A black silhouette of Pikachu from Pokémon with its distinctive ears and tail.A sketch showing a seated man with a long beard and a thoughtful expression.A simple black laboratory flask icon.A simple black laboratory flask icon.
A simple black laboratory flask icon.A black silhouette of Pikachu from Pokémon with its distinctive ears and tail.A sketch showing a seated man with a long beard and a thoughtful expression.A simple black laboratory flask icon.A simple black laboratory flask icon.
A simple black laboratory flask icon.A black silhouette of Pikachu from Pokémon with its distinctive ears and tail.A sketch showing a seated man with a long beard and a thoughtful expression.A simple black laboratory flask icon.A simple black laboratory flask icon.
A simple black laboratory flask icon.A black silhouette of Pikachu from Pokémon with its distinctive ears and tail.A sketch showing a seated man with a long beard and a thoughtful expression.A simple black laboratory flask icon.A simple black laboratory flask icon.
A simple black laboratory flask icon.A black silhouette of Pikachu from Pokémon with its distinctive ears and tail.A sketch showing a seated man with a long beard and a thoughtful expression.A simple black laboratory flask icon.A simple black laboratory flask icon.
A simple black laboratory flask icon.A black silhouette of Pikachu from Pokémon with its distinctive ears and tail.A sketch showing a seated man with a long beard and a thoughtful expression.A simple black laboratory flask icon.A simple black laboratory flask icon.
A simple black laboratory flask icon.A black silhouette of Pikachu from Pokémon with its distinctive ears and tail.A sketch showing a seated man with a long beard and a thoughtful expression.A simple black laboratory flask icon.A simple black laboratory flask icon.
A simple black laboratory flask icon.A black silhouette of Pikachu from Pokémon with its distinctive ears and tail.A sketch showing a seated man with a long beard and a thoughtful expression.A simple black laboratory flask icon.A simple black laboratory flask icon.
A simple black laboratory flask icon.A black silhouette of Pikachu from Pokémon with its distinctive ears and tail.A sketch showing a seated man with a long beard and a thoughtful expression.A simple black laboratory flask icon.A simple black laboratory flask icon.
A simple black laboratory flask icon.A black silhouette of Pikachu from Pokémon with its distinctive ears and tail.A sketch showing a seated man with a long beard and a thoughtful expression.A simple black laboratory flask icon.A simple black laboratory flask icon.
A simple black laboratory flask icon.A black silhouette of Pikachu from Pokémon with its distinctive ears and tail.A sketch showing a seated man with a long beard and a thoughtful expression.A simple black laboratory flask icon.A simple black laboratory flask icon.
A simple black laboratory flask icon.A black silhouette of Pikachu from Pokémon with its distinctive ears and tail.A sketch showing a seated man with a long beard and a thoughtful expression.A simple black laboratory flask icon.A simple black laboratory flask icon.
A simple black laboratory flask icon.A black silhouette of Pikachu from Pokémon with its distinctive ears and tail.A sketch showing a seated man with a long beard and a thoughtful expression.A simple black laboratory flask icon.A simple black laboratory flask icon.
A simple black laboratory flask icon.A black silhouette of Pikachu from Pokémon with its distinctive ears and tail.A sketch showing a seated man with a long beard and a thoughtful expression.A simple black laboratory flask icon.A simple black laboratory flask icon.
A simple black laboratory flask icon.A black silhouette of Pikachu from Pokémon with its distinctive ears and tail.A sketch showing a seated man with a long beard and a thoughtful expression.A simple black laboratory flask icon.A simple black laboratory flask icon.
A simple black laboratory flask icon.A black silhouette of Pikachu from Pokémon with its distinctive ears and tail.A sketch showing a seated man with a long beard and a thoughtful expression.A simple black laboratory flask icon.A simple black laboratory flask icon.
A simple black laboratory flask icon.A black silhouette of Pikachu from Pokémon with its distinctive ears and tail.A sketch showing a seated man with a long beard and a thoughtful expression.A simple black laboratory flask icon.A simple black laboratory flask icon.
A simple black laboratory flask icon.A black silhouette of Pikachu from Pokémon with its distinctive ears and tail.A sketch showing a seated man with a long beard and a thoughtful expression.A simple black laboratory flask icon.A simple black laboratory flask icon.

Unlock Your Hair's Full Potential

We champion the belief that hair, like life, is ever-changing, requiring a dynamic approach to health, beauty, and self-expression.

100,000+ Happy Customers

Frequently Asked Questions

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Juicy sliced grapefruits with glistening, textured flesh.

Freewill has partnered with Sally Beauty and top haircare experts with 60+ years of experience to bring you the cleanest, most effective haircare solutions, all manufactured in the US. Find Freewill products in every Sally Beauty location nationwide.

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Proudly manufactured in the USA

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