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Freewill Freewill

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GloRilla's Top Pick

Wig & Extension Refresh Routine

Everything you need to cleanse, condition, and smooth your wig or extensions for flawless-looking hair every day.

SHOP THE ROUTINE

SHOP ALL PRODUCTS

Freewill hair care products with a testimonial about wig softness by a user named GloRilla.

    Vegan & Cruelty-Free

    Clean Formula

    Made In The USA

    Free of Sulfates & Parabens

    Naturally Scented

    Free of Phthalates & Silicones

Discover The Power

Of Hair Cycling

Unlock the secret to healthier, more vibrant hair with hair cycling. Through our custom routine builder and personalized consultations, we help you create a tailored haircare plan that supports every hair type at every stage.

START YOUR JOURNEY

Build Your Routine

Mix and match from cleansing, conditioning, treatments, and styling products to build your custom routine. The more you add, the more you save!

Browse by Category

Choose your hair type or goal and discover powerful formulas perfect for your needs.

60+ Years Haircare Experience

Freewill products were formulated by top haircare experts with 60+ years of experience to bring you the cleanest, most effective haircare solutions made in the U.S.

Available Across The United States

Freewill is available in every Sally Beauty location across the US. Build a full routine in 3,000+ locations.

Customer Reviews

Alexa L.

"I colored my hair for years and used heat daily, leading to frizz, damage, and split ends. Then I discovered Freewill. Now my hair is healthy, shiny, and hydrated."

Frizz Smoothing Shampoo
Frizz Smoothing Shampoo
 Frizz Smoothing Conditioner
Frizz Smoothing Conditioner
 Restorative Repair Shampoo
Restorative Repair Shampoo
 Overnight Restorative Mask
Overnight Restorative Mask
 Color Seal Glossing Rinse
Color Seal Glossing Rinse
Hair cycling with 5 products
*Results may vary from person to person.
Before Cycling
After Cycling

Dawn W.

“My hair was dull and lifeless before using Freewill's hair cycling routine. Now, it's vibrant, healthy, and full of life!”

Clarifying ACV Rinse
Clarifying ACV Rinse
 Curl Moisturizing Shampoo
Curl Moisturizing Shampoo
 Curl Moisturizing Conditioner
Curl Moisturizing Conditioner
 Curl Moisture Replenishing Co-Wash
Curl Moisture Replenishing Co-Wash
 Curl Defining Gel Cream
Curl Defining Gel Cream
Hair cycling with 5 products
*Results may vary from person to person.
Before Cycling
After Cycling

Samantha S.

"My scalp used to be irritated, red, and flaky. After using Freewill's scalp care routine & cycling between products my scalp & hair look & feel fantastic."

Clarifying ACV Rinse
Clarifying ACV Rinse
 Clarifying Detox Shampoo
Clarifying Detox Shampoo
 Clarifying Detox Conditioner
Clarifying Detox Conditioner
 Gentle Exfoliating Scalp Scrub
Gentle Exfoliating Scalp Scrub
 Pre-Shampoo Detox Treatment
Pre-Shampoo Detox Treatment
Hair cycling with 5 products
*Results may vary from person to person.
Before Cycling
After Cycling

Clarissa M.

“My hair went from being super dry and brittle, with an itchy scalp to now being really moisturized, strong, and shiny!”

Frizz Smoothing Blowout Cream
Frizz Smoothing Blowout Cream
 Frizz Smoothing Shine Mist
Frizz Smoothing Shine Mist
 Restorative Repair Shampoo
Restorative Repair Shampoo
 Restorative Repair Conditioner
Restorative Repair Conditioner
 Soft Waves Texture Boosting Spray
Soft Waves Texture Boosting Spray
Hair cycling with 5 products
*Results may vary from person to person.
Before Cycling
After Cycling

Hear From Haircare Experts

It's time to rotate your hair routine!

“Just like we adjust our skincare routines to our skin's changing needs, Freewill allows for the same flexibility with haircare.”
Melissa Mallam expert Trichologist
Melissa Mallam Trichologist

It's time to rotate your hair routine!

“Just like we adjust our skincare routines to our skin's changing needs, Freewill allows for the same flexibility with haircare.”
Melissa Mallam expert Trichologist

Hair Cycling is critical in your routine.

“For years I've been pushing for hair cycling and now there's a brand that fully utilizes it...there's a solution for every phase of your hair cycle”
Diana Solovastru expert Trichologist
Diana Solovastru Dermatologist

Hair Cycling is critical in your routine.

“For years I've been pushing for hair cycling and now there's a brand that fully utilizes it...there's a solution for every phase of your hair cycle”
Diana Solovastru expert Trichologist

Don't sleep on this haircare optimization.

“This method not only prevents buildup but reduces damage and promotes overall hair health. As a trichologist I have been an advocate for hair cycling for years.”
Aoife McCarthy expert Trichologist
Aoife McCarthy Trichologist

Don't sleep on this haircare optimization.

“This method not only prevents buildup but reduces damage and promotes overall hair health. As a trichologist I have been an advocate for hair cycling for years.”
Aoife McCarthy expert Trichologist

The Hair Hub

Discover Haircycling & Skinification

The Science Behind Hair & Scalp Health

Scalp Care 101: Maintaining a Healthy Scalp

Hair Cycling Routines for Every Hair Type